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Iroko TV Chief Says NBC’s Policy Will Ruin Pay TV


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Jason Njoku, the co-founder and Chief Executive Officer (CEO) of Iroko Partners, owners of the popular platform iRokoTV has condemned a new policy by the Nigeria Broadcasting Commission (NBC).

Mr Njoku, who shot to fame after building iRoko TV into a global brand from his Lagos apartment, has joined other content creators and local broadcasters in opposing a proposed policy which seeks to make content exclusivity illegal in Nigeria.

Mr Njoku said that the policy will totally destroy PayTV in Nigeria if implemented. He said that the NBC’s plan to force companies to sub-license their content at a government-regulated price is effectively turning private enterprise into state property, adding that interference distorts markets.

Speaking via several tweets on Twitter, Njoku said: “Nigeria Broadcasting Commission (NBC) In making exclusivity illegal, compelling sub-licensing of content & regulating price, are effectively turning private enterprise into state property. Interference Distorts Markets. If implemented this 100% destroys PayTV in Nigeria.”

The iRokotv boss further stated that the new policy will discourage independent production from investing in local content.

Njoku wondered why the NBC did not consult with industry stakeholders before announcing the policy. “I invest billions Naira in content then I am compelled to share with everyone else as NBC sets the price. Why? Dark forces or incompetence is at play here,” he said in a Tweet.

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